Best relationship marketing agencies in Chile 2026: comparison with public data

Last updated: October 2, 2026.

Relationship marketing is the work done with the people who already know you: your customers and contacts, through email, automation, CRM and loyalty programs, so that they buy again and do not leave. In Chile three kinds of provider coexist: consultancies that implement the CRM, marketing agencies that add email and automation, and loyalty consultancies. Choosing well depends on which one you need.

This comparison brings together ten providers with a presence in Chile, nine from outside Bigbuda plus Bigbuda itself, using data each one publishes, read on October 2, 2026. Bigbuda takes part in this comparison, so we do not use our own scores or build a numeric ranking: we list providers alphabetically and keep the source of each data point in view.

What relationship marketing includes

• CRM and segmentation: an organized base of customers and contacts, with the information needed to speak to each group differently.
• Email and automations: messages that go out on their own depending on what the person does: welcome, abandoned cart, post-purchase and reactivation.
• Loyalty programs: points, benefits and rules that reward repeat purchases.
• Measurement: repeat purchase, frequency, customer churn and the return of each campaign, not just email open rates.

Comparison of relationship marketing agencies in Chile

Data read on each provider’s website and, where indicated, in the platform’s official directory. Where we could not confirm a data point, it says “not verified”; where the provider does not publish it, it says “not published”.

We could only confirm Google reviews for Bigbuda and Beneplus; the rest does not have a clearly attributable listing. Amounts come in different currencies and units (pesos, UF, dollars, with or without VAT), so we do not convert or average them. UF is a Chilean inflation-indexed unit of account. If a provider wants to correct or complete its row with a public source, it can write to us from the contact page and we will update it.

How to read the table

• CRM and RevOps consultancies (5 Minutos, InboundCycle, LeapLab, Revenue Hub Latam, Revops LATAM): their strength is implementing and running the CRM. They fit if you have already chosen the platform or your problem is that sales and marketing data do not connect.
• Agencies with email and automation (Adity, Cebra, LFI and Bigbuda): they work on campaigns and email flows, and some integrate the CRM. They fit if what you need is to sell more to the base you already have.
• Loyalty consultancies (Beneplus): they design and run points and benefits programs. They fit if your business depends on repeat purchases and can sustain a program.

How much it costs

Most do not publish prices. Of those that do, Revenue Hub Latam reports 30 UF + VAT for the HubSpot diagnosis, 5 Minutos publishes amounts in dollars plus taxes that vary between pages of its site, and Beneplus gives only orders of magnitude. With Bigbuda, managed email marketing starts at CLP 520,000 per month, before VAT. Remember that the license of the email or CRM platform is usually paid separately from the agency fee.

How to choose a relationship marketing agency

• Ask who owns the database. Your customers and their history must stay in your account, not the agency’s.
• Start with the platform you already use. Changing CRM or email tool is a separate project; ask whether the agency works with yours.
• Demand business metrics: repeat purchase, revenue per campaign and customer churn, not opens or clicks.
• Ask for a case similar to yours with the client named and the figure they achieved.
• Confirm what the fee includes: email design, automations, licenses, reports and support.

Relationship marketing with Bigbuda

Bigbuda manages email marketing for online stores and for companies that capture leads: campaigns, automated flows and measurement. The Lead Magnet plan starts at CLP 520,000 per month and the E-commerce Booster plan at CLP 790,000 per month, both before VAT; there is a third plan, Custom Growth, quoted case by case. Details on email marketing in Chile and all our prices on services and pricing (in Spanish).

Frequently asked questions

What is relationship marketing?

It is marketing work with the customers and contacts you already have, through email, automation, CRM and loyalty programs, with the goal of increasing repeat purchases and reducing churn.

How much does a relationship marketing agency cost in Chile?

It depends on the type of provider and most do not publish prices. Among those that do, Revenue Hub Latam’s HubSpot diagnosis costs 30 UF + VAT and Bigbuda’s managed email marketing starts at CLP 520,000 per month, before VAT. The platform license is usually paid separately.

What is the difference between relationship marketing and email marketing?

Email is a tool of relationship marketing. Relationship marketing also includes the CRM, segmentation of the base, channels beyond email and loyalty programs.

Do I need a CRM to do relationship marketing?

It helps once your customer base grows and you need to segment it or connect sales with marketing. To start with email campaigns and simple automations, an email tool is sometimes enough.

How do I choose a relationship marketing agency?

First define whether your need is to implement a CRM, sell more to your base with campaigns or build a loyalty program. Then confirm who owns the database, which platforms the agency uses, which business metrics it reports and whether it has a case similar to yours.

If you want to review your case, you can book a meeting with the Bigbuda team.