Web development that builds trust.

Bigbuda's professional web design is conversion-oriented design: pages built so that visitors do what your business needs —buy, book, request a quote—, not just look good. We have spent 16 years designing sites in Chile under a single premise: we don't sell traffic, we convert the traffic you already have more effectively. That is why every web design decision, from the visual hierarchy to the copy on the main button, answers one concrete question: does this bring the person closer to the sale or push them away from it? That is the difference between a web design agency that delivers a good-looking site and one that delivers a site that produces results.

What our web design includes

Bigbuda's web design service covers the whole path, from strategy to a site ready to convert. These are the deliverables you receive when you work with us as your web design agency:

Deliverables of the web design service

• Conversion strategy before design: we define what action we want each type of visitor to take before drawing a single screen.
• Information architecture and wireframes: page structure and flows designed to guide the user toward the action, with no friction and no unnecessary steps.
• Visual design (UI) aligned with your brand: an interface consistent with your identity, with a clear hierarchy that directs attention toward what sells.
• Genuinely responsive design: the experience works and converts equally well on mobile, tablet and desktop, it doesn't merely "adapt".
• Action-oriented copy: text and calls to action written to move the visitor, not to fill space.
• Design prepared for SEO and speed: semantic structure, carefully managed load times and technical best practices that support your rankings.
• Navigable prototype and review rounds: you see and test the design before any programming, with room to adjust.
• Training and follow-up support: we teach you how to manage your site and stay available after launch.

If what you're looking for is to understand the technical side of how a site is built step by step, you can read our web development guide. This page, in contrast, is about hiring a team that designs to sell.

Our web design process

Our web design process follows clear stages so you always know where your project stands and what comes next. We work collaboratively: you review and approve each phase before moving on to the next, with no surprises at the end. The design phase takes approximately 30 days, and when the project includes programming, the complete site is delivered in around 90 days, depending on the complexity and the plan you choose.

Design phase: around 30 days

• 1. Diagnosis and strategy. We review your business, your audience and, if you already have a site, where you are losing conversions today.
• 2. Architecture and wireframes. We define the page structure and the flows that lead the visitor to the action, in functional sketches we validate with you.
• 3. Visual design (UI). We apply your brand identity with a conversion-oriented hierarchy. This design phase takes around 30 days.
• 4. Review and adjustments. We iterate on a navigable prototype until the design is refined and approved.

Development and measurement phase: around 60 days

• 5. Programming and launch. The development team builds the site (around 60 additional days), with testing of forms, speed and compatibility before going live.
• 6. Measurement and continuous improvement. Once published, we measure real behavior to keep optimizing conversion. Web design doesn't end when the site goes live.

Web design with a CRO focus

This is our differentiator: we design to turn traffic into sales, not just to impress. Most agencies deliver an attractive site and say goodbye. We start from conversion and work backwards. When a person lands on your site, every element —the order of the information, the contrast of the main button, what they see without scrolling, the number of steps it takes to request a quote— is decided to bring them closer to the action.

Real case: +139% in conversions with the same traffic

This conversion-oriented approach to web design is what lets us move real numbers. In the case of Goitanich, the CRO-focused redesign translated into a +139% increase in conversions. It isn't magic or a bigger advertising budget: it's the same traffic, better used by a design that understands how a person decides and acts.

What web design that converts means

Web design that converts means three concrete things in every project:

• Visual hierarchy that directs the eye toward what matters for the sale, not toward decoration.
• Friction-free UX that removes the steps, doubts and distractions that make people leave.
• Measurable design decisions validated with real user behavior, not with opinions.

Web design agency vs. freelancer or template: what suits you

A template solves the urgency, a freelancer solves one piece, and a web design agency solves the whole problem: making your site sell consistently. The difference isn't in the initial price, it's in what happens after launch. This table sums up how the three options compare when what you're after is a commercial asset, not just a published website.

Comparison: template, freelancer or web design agency

What a site that doesn't convert costs you

If your site is your company's commercial face and real sales depend on it, the right question isn't "how much does a template cost?", but "how much does a site that doesn't convert cost me?". That is where a professional web design agency makes the difference.

Why choose Bigbuda as your web design agency

Choosing a web design agency means choosing who you trust with the asset that greets your customers. These are the concrete reasons to work with us:

• 16 years of experience. We have been designing sites since 2010 for companies in Chile and Toronto.
• +2,000 projects. We have worked on more than two thousand sites, which gives us judgment about what converts and what doesn't.
• 265+ 5★ reviews on Google. Hundreds of five-star ratings back up how we work.
• CRO-first approach. We are a web design agency that starts from conversion: your site exists to sell more with the traffic you already have.
• Offices in Santiago and Toronto. A local team with international vision and standards that gives your project continuity.

How we work on every project

Beyond the numbers, what sets us apart is how we work: with an orderly process, clear communication at every stage and a team that takes responsibility for the result.

Frequently asked questions about web design

What does web design include?

Web design includes the conversion strategy, the information architecture, the wireframes, the visual design (UI) in line with your brand, responsive design for all devices, action-oriented copy and a navigable prototype with review rounds. At Bigbuda it is also delivered with a focus on making the site convert and with follow-up support after launch, not just on looking good.

What is the difference between web design and web development?

Web design defines how the site looks, how it is organized and how it is experienced; web development is the programming that turns that design into a functional site. Design decides the visual hierarchy, the flows and the experience that lead to conversion; development builds it technically. They are distinct and complementary phases: first we design (around 30 days) and then we program.

What is conversion-oriented web design?

It means designing each page starting from the action you want the visitor to take —buy, book, request a quote— and not the other way around. Instead of starting with aesthetics and hoping for results, you start from conversion and design the visual hierarchy, the text and the flows to guide the person toward that action. It is Bigbuda's CRO-first approach.

Does web design help you sell more?

Yes, when the design is built to convert. Good web design improves how much of the traffic you already receive turns into sales, without having to spend more on advertising. In the case of Goitanich, a CRO-focused redesign translated into a +139% increase in conversions with the same traffic.

How long does a web design project take?

The web design phase takes approximately 30 days. When the project includes programming, the complete site is delivered in around 90 days in total, depending on the complexity and the plan you choose. We give you a plan with dates from the start so you know what to expect at each stage.

Why hire a web design agency instead of using a template?

Because a template solves the urgency but rarely converts, while a web design agency designs with your sales in mind. A generic template doesn't know your business or your customer; we start from your commercial objectives, design for conversion and keep optimizing with data. If your site has to generate customers, the template usually turns out more expensive in the long run.

Do you do professional web design for companies in Chile?

Yes. We are a Chilean web design agency with 16 years of experience, +2,000 projects and offices in Santiago and Toronto. We do professional web design for Chilean companies that want a site that not only represents their brand well, but also converts better.

Is your current site getting visits but not converting the way it should? Let's talk. Book your diagnosis and we'll review together where you are losing sales today and what conversion-oriented web design can do for your business.