Web Page Development: Solutions for Companies in Chile

Development of Websites that Increase Conversions — Premium Agency in Chile

Turn visitors into customers with our development of web pages designed for measurable results, not just to look good.

This content is aimed at companies, entrepreneurs and professionals in Chile who seek to improve the results of their digital presence through the development of conversion-oriented websites. In the digital age, having an optimized website is essential to attract customers and grow in a competitive market.

We Transform Your Digital Presence into a Machine for Generating Leads and Sales

Your website receives visits, but the contact forms remain empty. The products in your online store accumulate views without generating purchases.

This problem affects any type of website, from online stores to portfolios, landing pages and professional firms such as law firms. Every day, potential customers leave your pages without becoming real opportunities for your business.

This problem affects more than 70% of companies in Chile, including law firms and other professional sectors. They have a web presence, but not results.

Their sites were developed with aesthetics in mind, not conversion. Traditional web design ignores one critical fact: , no matter how much traffic it generates. Every time a visitor doesn't convert, an opportunity is lost., no matter how much traffic it generates. Every time a visitor doesn't convert, an opportunity is lost.

At Bigbuda, we have been solving exactly this challenge since 2010. Our website development integrates CRO (Conversion Rate Optimization) from the first wireframe to the last pixel.

The result: more than 2,000 optimized websites that transform visitors into customers, with an average increase of 35% in conversions without the need to invest more in advertising.

Now that you know the impact of a well-managed digital presence, discover why choosing us can make a difference in your results.

Why Choose Bigbuda for Website Development?

Selecting the right agency defines the success or failure of your digital project. These are the specific reasons that differentiate us:

• CRO specialists since 2010 — Our data-driven methodology combines analysis with GA4, UX audits and conversion experiments that multiply results. — Our data-driven methodology combines analysis with GA4, UX audits and conversion experiments that multiply results.
• +2,000 optimized websites — Proven experience in projects at all levels, from landing pages to complex e-commerce platforms. — Proven experience in projects at all levels, from landing pages to complex e-commerce platforms.
• Rating 5.0 on Google with 260+ reviews — The satisfaction of our customers speaks for itself, publicly verifiable. — The satisfaction of our customers speaks for itself, publicly verifiable.
• Well-known brands trust us — Pizza Pizza, Agrosuper, BCI, Enel, Falabella and hundreds of other companies have chosen our agency. — Pizza Pizza, Agrosuper, BCI, Enel, Falabella and hundreds of other companies have chosen our agency.
• Results without more traffic — We improve what you already have, optimizing each element to maximize conversions with your current visitors. — We improve what you already have, optimizing each element to maximize conversions with your current visitors.

With Bigbuda, you get the power of a premium agency focused on data, without the complexity of endless processes. Designed for companies looking for real growth, our web development delivers measurable results from the first month.

Here's why web development should focus on conversion to maximize your return on investment.

Why Web Development Should Focus on Conversion

Investing in digital marketing to drive traffic to a website that doesn't convert is like filling a bucket with holes. Every visit that doesn't turn into a lead or purchase represents a lost opportunity and wasted budget.

The data is convincing:

• 70% of users lose trust in a brand when their web experience is poor (Forrester Research).
• A bad UX reduces conversions by up to 40%.
• The average conversion rate on Chilean sites is around 1-2%, while sites optimized with CRO reach 5%.

The difference between traditional web development and results-oriented development lies in the approach. The first creates beautiful pages that meet basic technical requirements. The second designs each element — from the visual hierarchy to the placement of forms — to guide the visitor to a specific action. lies in the approach. The first creates beautiful pages that meet basic technical requirements. The second designs each element — from the visual hierarchy to the placement of forms — to guide the visitor to a specific action.

There are different ways to approach web page development, and the results-oriented approach prioritizes conversion and user experience to maximize site impact.

The direct impact on your business is clear: for every peso invested in web development optimized for conversion, the return ranges from 5 to 10 pesos according to HubSpot. It's the most efficient way to scale results without multiplying acquisition budgets, although there are also other factors such as content strategy, SEO and loading speed that can influence conversion.

Now that you understand the importance of a results-oriented approach, let's see how we approach web development and the most common problems faced by companies with poorly developed sites.

Ways to Develop Web Pages: Options and Benefits

Developing a website can be done from scratch, using HTML, CSS and JavaScript, or through content management systems (CMS) such as WordPress, which allow creating self-managing sites. For those who don't require programming, platforms like Wix or Webnode offer quick and easy options, with customizable templates and secure hosting.

Benefits and use cases:

• From scratch (HTML, CSS, JavaScript): Maximum customization and total control over the code. Ideal for custom projects or advanced functionalities. Maximum customization and total control over the code. Ideal for custom projects or advanced functionalities.
• CMS like WordPress: It allows users to easily add, edit and delete content. It's the most popular option for companies looking for flexibility and self-management. It allows users to easily add, edit and delete content. It's the most popular option for companies looking for flexibility and self-management.
• Platforms such as Wix/Webnode: Perfect for entrepreneurs or small businesses that need to launch quickly and without technical knowledge. They offer templates, hosting, and integrated SEO tools. Perfect for entrepreneurs or small businesses that need to launch quickly and without technical knowledge. They offer templates, hosting, and integrated SEO tools.

Each option has its advantages depending on the size of the project, the budget and the need for customization.

Now, learn about our proven methodology for results-oriented web development.

Our Proven Web Development Methodology

Developing a website from scratch involves planning the objective, registering a domain, hiring a hosting, designing the structure (wireframes), designing with HTML/CSS, programming functions with JavaScript, creating quality content and carrying out tests before the final release.

Our process is designed to transform your vision into a platform that converts, by following these steps:

Step 1: Strategy and analysis of conversion objectives

We define what specific actions your audience should take: filling out forms, making purchases, scheduling calls. We establish measurable KPIs and analyze your current situation with tools such as GA4 and Heap to identify opportunities for improvement.

Step 2: User and Competition Research

We study the behavior of your potential customers and analyze what your competition is doing. This research informs every design decision and subsequent development, ensuring that your website meets real market needs.

Step 3: UX design focused on the customer journey

We create wireframes and prototypes that map the user's journey from arrival to conversion. In addition, we select the most suitable template for each project, allowing us to customize the design according to the client's needs or, if preferred, to design from scratch. Every element — from images to CTAs — is strategically positioned to reduce friction and increase action.

Step 4: Optimized Technical Development (WordPress/WebFlow)

We implement your site with clean code, semantic HTML structure, optimized CSS and efficient JavaScript. We guarantee Lighthouse scores above 95, fast load times, and full compatibility with mobile and desktop devices.

Definition of key concepts

• HTML: Se utiliza para la estructura de la página. It is used for the structure of the page. It is used for the structure of the page.
• CSS: Para el estilo visual. For visual style. For visual style.
• JavaScript: Para la interactividad. For interactivity. For interactivity.
• For modern web page development, frontend technologies such as  or  and CSS frameworks like  or or and CSS frameworks like or

Step 5: Testing, Optimizing, and Launching

Before publishing, we perform extensive functionality, performance and conversion tests in different situations to ensure the optimal functioning of the site. Post-launch, we monitor metrics and run A/B tests for continuous improvement based on real data.

With this methodology, we ensure that each project is aligned with your business objectives and ready to scale results.

Now, review the most common problems that professional and conversion-oriented web development solves.

Problems Faced by Companies with Poorly Developed Sites

Recognizing these symptoms on your website is the first step in solving them:

• High bounce rates due to slow loading and poor design: 53% of users leave a page that takes more than 3 seconds to load. If your hosting doesn't meet Google's Core Web Vitals (LCP less than 2.5s, for example), you're losing more than half of your visitors before they see your content. Sufficient storage space and an efficient server are essential to avoid slow loading and ensure site availability. 53% of users leave a page that takes more than 3 seconds to load. If your hosting doesn't meet Google's Core Web Vitals (LCP less than 2.5s, for example), you're losing more than half of your visitors before they see your content. Sufficient storage space and an efficient server are essential to avoid slow loading and ensure site availability.
• Complicated forms that keep potential customers away: Each extra field in a contact form reduces conversions by 4% to 10%. Large forms, without clear validation or with a confusing design frustrate users who were ready to take the next step. In addition, some forms do not include default validations, which can negatively affect the user experience and the quality of the data received. Each extra field in a contact form reduces conversions by 4% to 10%. Large forms, without clear validation or with a confusing design frustrate users who were ready to take the next step. In addition, some forms do not include default validations, which can negatively affect the user experience and the quality of the data received.
• Lack of mobile optimization losing 60% of traffic: In Chile, 55% of web traffic comes from mobile devices. A site that is not responsive or that has poorly adapted elements ignores more than half of its potential audience. It is key to offer a well-structured and optimized space for mobile devices, facilitating navigation and interaction from any screen. In Chile, 55% of web traffic comes from mobile devices. A site that is not responsive or that has poorly adapted elements ignores more than half of its potential audience. It is key to offer a well-structured and optimized space for mobile devices, facilitating navigation and interaction from any screen.
• Absence of elements of trust and credibility: Without testimonials, visible SSL certificates, customer logos or security seals, visitors hesitate before completing a purchase or leaving their details. Credibility is built with social proof and transparency. Without testimonials, visible SSL certificates, customer logos or security seals, visitors hesitate before completing a purchase or leaving their details. Credibility is built with social proof and transparency.
• Confusing navigation that doesn't guide you to conversion: 70% of Chilean SMEs have high bounce rates for poorly organized information. When the user doesn't find what they're looking for in seconds, they leave your site to the competition. 70% of Chilean SMEs have high bounce rates for poorly organized information. When the user doesn't find what they're looking for in seconds, they leave your site to the competition.

To avoid these problems, it's essential to choose the most appropriate form of web development for your project.

Platforms We Use for Maximum Performance

We chose the two platforms that consistently deliver the best results for conversion-focused projects. In addition, today there are website builders that facilitate customization and professional design without the need for advanced programming knowledge.

WordPress: Total Flexibility and Business Scalability

With 43% of the world's websites running on WordPress, this platform offers a proven ecosystem for businesses of all sizes. For online stores, WooCommerce handles 28% of global e-commerce, with native integrations such as Webpay Plus for the Chilean market and support for multiple payment gateways, providing a simple and secure shopping experience.

Benefits of WordPress:

• Deep customization using premium code and plugins.
• Massive Spanish-speaking community and resources in Spanish.
• Scalability for enterprise projects with high traffic volume.
• Integration with marketing, CRM and automation tools
• Management of emails associated with the domain as part of the hosting services.

Webflow: Advanced Visual Design and Superior Performance

This no-code platform generates clean native HTML/CSS/JavaScript code, ideal for projects where design and animations are critical to the brand experience. Webflow reduces development time by 50% to 70% compared to manual code.

Benefits of Webflow:

• Optimized hosting with zero downtime deployments and email management associated with the domain.
• CMS-driven animations that increase time on site between 20% and 40%.
• Native A/B testing for CRO experiments.
• Lighthouse scores consistently higher than 95.

Which one do we choose for your project? It depends on your specific needs. For e-commerce with complex integrations and extensive content, WordPress. For brands that prioritize premium visual experience and launch speed, Webflow. In both cases, we optimize for conversion. It depends on your specific needs. For e-commerce with complex integrations and extensive content, WordPress. For brands that prioritize premium visual experience and launch speed, Webflow. In both cases, we optimize for conversion.

Now, learn how we ensure the security and integration of your website with your company's systems.

Security and Certification for Your Website

Security is an essential pillar in the development of any modern website. At our agency, we understand that the trust of your clients depends on the protection of their data and the integrity of every online transaction.

That's why we implement state-of-the-art SSL certificates and configure HTTPS on all the sites we develop, ensuring that information always travels encrypted and protected against external threats.

Our web design team is kept up to date with the highest international security standards, applying good practices that comply with both the European GDPR and the Personal Data Protection Act in Chile. In addition, we integrate visual elements of trust, such as security seals and privacy notices, which reinforce the perception of professionalism and seriousness of your brand.

With our agency, your website not only looks professional, but it also operates at a level of security that protects your clients and your business at all times.

Integration with Business Management Systems

Operational efficiency is key to the growth of any digital business. That's why our web design service goes beyond aesthetics and basic functionality: we offer advanced integration with business management systems such as ERP and CRM, allowing your internal processes to be more agile and connected.

We use integration technologies such as APIs and SDKs to link your website to the platforms you already use in your company. This makes it easy to automatically synchronize data, manage customers, and update inventories or services in real time.

This way, you can make informed decisions based on up-to-date information and reduce manual errors in your processes.

With our agency, your website becomes a strategic tool that enhances the management of your business and improves the experience for both your team and your clients.

Web Development Plans Adapted to Your Business

We offer three levels of service designed for different stages of growth:

Essential Plan

Ideal for companies that need a professional web presence with conversion fundamentals.

• Development on WordPress or Webflow
• Responsive design optimized for mobile devices
• Speed Optimization and Core Web Vitals
• Basic technical SEO configuration
• Optimized contact form for conversion
• SSL certificate and basic security
• Content Management Training

Advanced Plan

Best for businesses looking to integrate their site with comprehensive marketing strategies.

• Everything included in the Essential Plan
• Full UX audit and customer journey mapping
• Integrations with CRM, email marketing and social networks
• Initial A/B testing for key elements
• Conversion analysis with GA4 configured
• Additional landing pages for campaigns
• Priority post-launch support

Personalized Plan

Enterprise solutions for high-impact projects and specific requirements.

• Complete CRO strategy with user research
• Custom development with advanced features
• Custom API integrations with existing systems
• Complete online store with WooCommerce
• Continuous Data-Based Optimization
• Dedicated maintenance and care plan
• Team assigned exclusively to your project
• Possibility to include other services or features according to the customer's needs

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Comparison of Plans

Schedule your free consultation to receive a personalized quote based on your specific needs.

Each plan is designed to accompany the growth of your company and adapt to the challenges of each stage. Now, learn how we guarantee the performance and availability of your website.

High Performance Web Hosting

The performance and availability of your website are directly dependent on the quality of the web hosting. At our agency, we offer high-performance hosting solutions, designed to support demanding sites and ensure a superior user experience at all times.

Benefits of High Performance Hosting

• Web hosting technologies such as cloud hosting and VPS, which provide scalable storage and servers optimized for speed.
• Minimum load times and maximum stability, even during peak traffic.
• Comprehensive web hosting management, ensuring that your site is always online and ready to receive visitors without interruptions.

With our hosting service, your website has the necessary infrastructure to grow with your business, without storage limits or concerns about availability.

Ongoing support and maintenance is the next step in ensuring the success of your digital presence.

Ongoing Support and Maintenance

A successful website requires constant attention and an expert team that is responsive to any situation. That's why our web design agency offers ongoing support and maintenance, ensuring that your site is always up to date, secure and working optimally.

Support Features

• 24/7 availability to answer questions, address issues and make necessary adjustments.
• Ticketing and live chat systems for quick and personalized assistance.
• Technical updates, security review and regular optimization.

With our support, you can focus on your business while we ensure that your digital presence is always in the best hands. The analysis and monitoring of results is key to the continuous improvement of your website.

Analysis and Monitoring of Results

Measuring the success of your website is essential for making strategic decisions and continuing to grow. In our agency, we implement advanced analysis and result monitoring solutions, using tools such as Google Analytics, customized SEO reports and performance audits.

Benefits of Analysis

• Real-time data collection and analysis on visitor behavior, conversions and search engine positioning.
• Identifying opportunities for improvement and proactive adjustment of the strategy.
• Alignment of each action with the objectives of your business.

With our focus on analytics and data, we transform information into decisions that drive the success of your website and maximize the return on your digital investment.

What Our Customers Are Saying

The results speak louder than the promises. These are real experiences of companies that transformed their digital presence with our team:

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📢 “We doubled the leads on our website in 3 months without increasing the ad budget. Bigbuda's approach to CRO completely changed how we measure the success of our website.” — Director de Marketing, Empresa Sector Retail

⭐️⭐️⭐️⭐️⭐️ “After working with 3 different agencies, we finally found a team that understands that a beautiful site doesn't work if it doesn't convert. The results exceeded our expectations.” — Gerente General, PYME Tecnológica

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📢 “The redesign of our online store increased sales by 150% during the first quarter. The investment recovered earlier than expected.” — E-commerce Manager, Retail de Moda

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Brands that trust our work:

Pizza Pizza • Agrosuper • BCI • Enel • Falabella • And more than 2,000 completed projects

Complementary Services

Web development is only one part of an effective digital strategy. These services boost the results of your new site:

Online Stores

Online Stores — Complete e-commerce development with WooCommerce, optimized for conversion and payments with Webpay Plus.

CRO - Conversion Optimization

CRO - Conversion Optimization — Audits, A/B testing and continuous experiments to maximize results from your existing site.

SEO + AEO + GEO

SEO + AEO + GEO — Search engine positioning, optimization for artificial intelligence and local searches in Chile.

WordPress Care

WordPress Care — Maintenance, security updates and ongoing optimization for WordPress sites.

Webflow Care

Webflow Care — Technical support, improvements and monitoring for Webflow projects.

The integration of these services creates a digital ecosystem where each element works towards the same objective: more conversions, more customers, more growth.

In addition, there are other complementary services available to cover all the customer's digital needs.

Web Development FAQs

How long does it take to develop a conversion-optimized website?

A typical project takes between 6 and 12 weeks depending on the complexity. We include strategy, design, development and testing phases that cannot be accelerated without compromising quality. Enterprise projects can be extended according to specific requirements.

What makes web development focused on CRO different?

Every decision—from the information structure to the color of the buttons—is based on data and conversion best practices, not on aesthetic preferences. We measure success by leads and sales generated, not just by traffic or time on page.

Why WordPress and Webflow and not other platforms?

They are the two platforms that consistently deliver the best performance, flexibility and conversion results for professional projects. WordPress dominates for its ecosystem and scalability; Webflow for its clean code and speed of implementation.

How do you measure the success of a web development project?

We set specific KPIs before we start: conversion rate, leads generated, sales, time on site, bounce rate. We configure full tracking with GA4 and report monthly results against defined objectives.

What does post-launch maintenance include?

All plans include a period of support for adjustments and fixes. For ongoing maintenance, we offer plans for WordPress Care and Webflow Care which include updates, backups, security and ongoing optimization.

Can they improve an existing site without completely redoing it?

Yes. Our service of CRO identifies opportunities for improvement in existing sites. In many cases, one-off optimizations result in significant increases in conversion without the need for a complete redesign.

Start Your Digital Transformation Today

Your website can become your best seller, working 24/7 to generate leads and customers. The first step is a 20-minute conversation where we analyze your current situation and define a clear path to better results.

Schedule Your Free 20 Minute Consultation

Without commitment. No selling pressure. Just an honest analysis of how we can help you.

What you get on this call:

• Initial diagnosis of your current web presence
• Identifying immediate improvement opportunities
• Recommendation of the right platform and plan for your business
• Time estimation and budget for your project

🔒 Rating 5.0 on Google (260+ reviews) | +2,000 sites optimized since 2010 | Data-Driven Methodology

Resources and Tips for Web Page Development

• Optimizing your site for search engines is essential to increasing organic traffic.
• Websites must be Google-friendly to add organic traffic and increase online presence.
• Using integrated SEO tools can help you compete in organic searches.
• Web design must be responsive to automatically adapt to mobile phones and tablets.
• Web pages should load quickly so as not to keep users waiting.
• The content of web pages must be easily editable by users.
• Using a CMS such as WordPress allows users to easily add, edit and delete content.
• Integration with Google Search Console is important for the web positioning.
• It is recommended to select and register a domain name that is easy to remember and to hire a reliable hosting service.
• For projects without programming, platforms like Wix or Webnode are quick and easy options.
• Wix allows you to create a professional website without needing to know programming.
• Wix offers more than 900 customizable web templates to make it easy to create sites.
• WordPress is a content management system (CMS) that allows you to create self-managing websites.
• Web pages created with WordPress are easy to modify, allowing users to add, edit and delete content.
• Web pages may include contact forms and Google maps to facilitate communication with customers.
• It's possible to create a free website with Wix that includes secure and scalable hosting.
• Wix provides built-in SEO tools to help increase the visibility of websites in search engines.
• Web pages must be fast to prevent users from getting frustrated and leaving the site.
• Web pages designed by agencies are self-managing, allowing customers to easily modify content.
• Web design must be attractive and functional to capture the attention of users and improve the company image.
• Web design agencies use platforms such as WordPress to develop sites that are easy to manage and customize.
• WooCommerce is a powerful open-source e-commerce plugin designed for WordPress.
• Online stores created with WooCommerce allow companies to sell products and services, manage inventories, process payments and manage other essential e-Commerce functions.
• WooCommerce is flexible and scalable, allowing changes in payment methods or carrier companies without compromising customer data.
• Product pages in WooCommerce are SEO-friendly by default, which helps you rank in search results.
• E-commerce solutions must provide a frictionless experience for customers while empowering existing marketing efforts.
• E-commerce platforms must be easy to use to ensure online business success.
• It's important that online stores are accessible, easy to use, and look great on mobile devices.
• An attractive and well-finished web design is crucial for making a good first impression on customers.
• A website must be self-managing so that customers can easily modify its content.
• Node.js allows server-side JavaScript to be used for high-performance applications, together with databases such as MongoDB or PostgreSQL.
• Chrome Developer Tools is a browser-integrated tool for inspecting elements and debugging JavaScript.
• JavaScript is used by 69.7% of developers.
• Design tools and CSS ensure responsive and attractive sites.
• The Visual Studio Code editor is the most used and offers a large ecosystem of extensions for productivity.
• TypeScript is recommended for adding static typing, improving the robustness of applications.
• Git and GitHub are essential for managing code changes, securely collaborating as a team, and working remotely.
• Web Page Development: Complete Guide 2026

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