Since 2010, we have been helping eCommerce in Chile and Latin America to increase their sales by optimizing the conversion of their online stores. We analyze real data, user behavior and each stage of the funnel to detect where sales are lost and how to recover them in a measurable and sustainable way.
We design and implement Conversion Optimization (CRO) strategies focused exclusively on eCommerce. We analyze real user behavior, detect friction in the funnel and optimize each critical point to convert more visits into sales, without increasing investment in traffic.
Our approach combines UX, advanced analytics and continuous experimentation. We don't apply generic recipes or aesthetic changes without data: we prioritize measurable hypotheses, controlled tests and sustainable improvements that directly impact revenue, average ticket and conversion rate. Our conversion rate. This approach is part of our CRO methodology with artificial intelligence, designed to continuously optimize conversions based on real data.
CRO specialists for eCommerce in Chile and Latin America.


















Conversion Optimization isn't design or intuition.
It's a continuous system for detecting friction, validating hypotheses and increasing revenues with real data.
1. We analyze where sales are lost
We study real user behavior with advanced analytics, heat maps and funnels to detect invisible friction affecting conversion.
2. We design and test measurable improvements
We create hypotheses based on data and execute A/B tests and controlled experiments on product sheets, categories, checkout and critical eCommerce flows.
3. We continuously optimize
We measure results, learn and re-optimize. It's not a one-off change: it's a constant process focused on sustainable growth.
Conversion Optimization isn't design or intuition.
It's continuous optimization focused on real sales, not on promises.
We design and implement Conversion Optimization (CRO) strategies focused exclusively on eCommerce that already receive traffic and sales.
Our goal is clear: convert more with what you already have, without depending on increasing investment in Ads.
We analyze the real behavior of your users, detect invisible friction in the funnel and optimize every critical point that directly impacts conversion, average ticket and revenue. If you're evaluating which partner to work with, check out our ranking of the best digital marketing agencies in Chile, where we analyze which models actually convert and which are left only in traffic. CRO for eCommerce that increases your sales.

We optimize content, visual hierarchy, trust messages, pricing, CTAs and social proof to reduce friction and increase conversion rates.
We're improving the way users find products, compare options, and move toward buying without friction or confusion.
We detect and eliminate abandonment points: unnecessary steps, confusing fields, UX errors, unclear messages and trust brakes.
We optimize the entire user journey: landings, campaigns, cross-sell, upsell and post-purchase to maximize the value of each visit.
We work with real data: heat maps, recordings, funnels, conversion metrics and qualitative analysis to make decisions based on evidence, not assumptions.
We create measurable hypotheses, run A/B tests and controlled experiments, measure impact and continue to optimize constantly.
We don't apply generic prescriptions or changes “because they look better”.
We work with a continuous improvement system focused on real and sustainable results.
We are one of the few agencies in Chile specialized exclusively in CRO for eCommerce, with more than 15 years optimizing conversions with a methodology based on data. The CRO approach to eCommerce that we apply at Bigbuda comes from the direct experience of Marcel Acunis, founder of Bigbuda leading optimization projects in online stores with a high volume of traffic and sales.
CRO (Conversion Rate Optimization) is the process of improving an eCommerce so that more visitors take valuable actions, such as buying or leaving their data. It's not about design or intuition, but about analyzing real user behavior, detecting friction and optimizing every point of the journey to increase sales with the traffic you already have.
It depends on the volume of traffic and the current state of eCommerce, but usually the first learning and improvements are detected in the first few weeks. CRO is a continuous process: the strongest and most sustainable results are built through iterations based on real data and constant experimentation.
You don't need “a lot” of traffic, but you do need a minimum volume to analyze behavior and validate hypotheses. If your store is already receiving visits and sales, CRO is one of the most efficient investments to scale results without increasing the advertising budget.
No. CRO doesn't replace advertising, it makes it more profitable. Optimizing conversion allows every peso invested in Ads to generate more sales, improving return on investment and reducing the cost per acquisition.
If your eCommerce already receives visits and sales, CRO is the most efficient way to scale revenues without increasing your investment in advertising. We analyze real data, detect friction and optimize with a methodology tested since 2010.
What we do to increase the conversion of your eCommerce.