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AI Positioning (AEO/GEO) for companies in Chile
Which AI engine answers your clients (and what each one rewards)
Not every engine builds its answer the same way. Knowing which one your client uses changes where the effort is worth putting.
- ChatGPT: combines what it learned in training with live search when the question calls for it. It rewards brands named consistently across many different sources.
- Perplexity: searches, reads and cites sources with the link on show next to each claim. It rewards pages that answer the question directly and verifiably.
- Google AI Overviews and AI Mode: summarise results from Google’s own index for the search. They reward content that already ranks well and is well structured.
- Gemini: mixes its model with Google’s index. It rewards domain authority and structured data.
- Copilot: relies on the Bing index. It rewards presence in Bing, which many Chilean companies neglect.
The practical consequence: if you only work on Google, you are left out of the conversations happening in ChatGPT and Copilot. And if you only work on your own site, you are left out of Perplexity, which favours citable third-party sources.
How to tell whether AI is already recommending you
Before hiring anything, you can measure this yourself in twenty minutes. The result tells you whether you have a visibility problem or a conversion one.
- Type your client’s question, not your name. What is the best [your service] in Chile? or who do I buy [your product] from in Santiago? Searching for your own brand measures nothing: AI names it because you named it.
- Repeat it in four engines. ChatGPT, Perplexity, Gemini and Copilot answer the same question differently. Note which ones you appear in and which you do not.
- Look at who it does name. Those are your real competitors in AI, and often they are not the ones you had in mind.
- Check which sources it cites. In Perplexity the links are on show. Almost always they are third-party rankings and listings, not the brands’ own sites. That is where the real work is.
- Repeat the exercise in a month. A single measurement is a snapshot; what matters is whether you improve.
What your site needs in place before you start
AEO/GEO does not start with content: it starts with AI being able to read you. These are the minimum requirements, in order.
- That AI crawlers are allowed in. Many sites block GPTBot, ClaudeBot or PerplexityBot in their robots.txt file without knowing it. If they are blocked, nothing else matters.
- That an llms.txt file exists. It is where you explain to the models what your company does, which pages matter and which data is true. It organises what AI understands about you.
- Correct structured data. Organisation, service, frequently asked questions and breadcrumbs, in a format the machine reads without ambiguity.
- Figures you can stand behind. Years in operation, number of clients, real reviews. AI cross-checks sources: if your site says one thing and your Google listing says another, you lose trustworthiness.
- One clear answer per page. Every page should answer a specific question in its first paragraph, complete on its own.
What it costs and how long before it shows
At Bigbuda the SEO + AEO + GEO service comes in monthly plans: the entry plan, SEO Esencial, covers neither AEO nor GEO, and the two higher plans do. Prices are presented in a meeting, based on the scope. To see the market range, review the guide to agency prices in Chile.
On timeframes it is worth being frank: AI positioning is cumulative. The first signals, appearing in answers where you were absent before, usually show up within weeks. Consolidation, being stably on the shortlist AI recommends, is built over months. Anyone promising you a place in ChatGPT within days is not measuring anything.
What to ask an AEO/GEO supplier before hiring
It is a new category and that attracts improvisation. These five questions sort it out quickly.
- How do you measure whether AI names me today? There should be an initial measurement per engine and per question, not a general impression.
- Which engines do you cover? If they only talk about Google AI Overviews, they are doing SEO under another name.
- Which third-party sources will you work on? A good share of AI citations comes from other people’s rankings and directories. A plan that only touches your own site leaves out half the problem.
- What will you show me each month? Mentions per engine, share against competitors and which sources cite you. Not the number of articles published.
- What happens if my data does not add up? A good supplier will ask you to correct inflated figures before publishing. A bad one amplifies them.